A healthier lifestyle with AI

Maintaining a healthy lifestyle is tough. Work, family, and social demands often take priority, leading to neglect of exercise, diet, and mental well-being, increasing health risks. Wellpro Impact Solutions developed BitHabit, a wellness tool that promotes small, incremental changes to help individuals proactively manage their health and well-being.

Despite its innovative approach, BitHabit faced challenges in scaling its impact and sustaining long-term user engagement. The app struggled with effectively personalising the user experience across diverse demographics, and its data analytics capabilities were insufficient for tailoring content. Additionally, the user interface needed modernisation to better integrate these personalised features and enhance the overall experience.

Wellpro Impact Solutions aimed to enhance BitHabit by incorporating cutting-edge technologies like artificial intelligence and advanced data analytics, further enriching the existing features of their product, always aiming to provide the best user experience design.

Wellpro sought support from the EDIH to to complement their expertise and achieve their goal. The challenge was about improving the app’s functionality and transforming BitHabit into a dynamic, AI-driven platform that could adapt to users' unique lifestyles and health needs in real-time. The EDIH was tasked with helping Wellpro integrate these advanced technologies, ensuring that BitHabit could provide a more engaging, personalised, and effective tool for long-term health management.

As part of HealthHub Finland EDIH's "Test before invest" services, Wellpro Impact Solutions, the University of Eastern Finland, and Kuopio Health collaboratively developed a prototype of a conversational AI-based virtual assistant, designed to be integrated within the BitHabit application. The primary goal was to enhance the user experience by providing personalised, real-time assistance on topics related to health, fitness, and overall well-being. This initiative aimed to revolutionise personal health management by making support and information more accessible and engaging for users.

The virtual assistant tailors its responses and advice based on individual user data, helping users meet their specific health and fitness goals through natural language-based interactions. By integrating the virtual assistant into BitHabit, users can access information and support instantly, reducing the need for manual searches and increasing overall convenience. The conversational interface encourages users to interact more frequently with the application, enhancing their engagement and commitment to their health goals. Additionally, the virtual assistant streamlines the process of obtaining information, allowing users to quickly get answers to their questions without navigating through multiple screens or menus.

This AI-driven approach was designed to provide users with a more interactive and supportive experience, helping them incorporate small, healthy actions into their daily routines. The collaboration with HealthHub Finland facilitated the development and integration of this advanced technology, ensuring that the solution was both innovative and user-friendly.

The integration of a custom conversational AI-based virtual assistant within the BitHabit application has significantly enhanced the user experience. This advancement provides personalised and engaging support for health, fitness, and overall well-being. The AI companion tailors its advice based on individual preferences and routines, helping users incorporate small, meaningful actions into their daily lives, fostering the development of healthier habits.

The virtual assistant has made BitHabit more accessible to a broad audience by offering real-time, personalised guidance through a natural language interface. This approach reduces the need for manual searches and increases user convenience. Wellpro Impact Solutions has promoted BitHabit through various community initiatives and partnerships, ensuring its reach among diverse populations. Collaboration with local health organisations and wellness programs has been instrumental in driving user adoption and engagement.

To further promote BitHabit, Wellpro has engaged with community health initiatives, wellness programs, and corporate wellness schemes. These collaborations have integrated BitHabit into everyday health routines, ensuring that users from different backgrounds benefit from its features. The app's design encourages users to interact more frequently, making the overall experience more engaging and supportive.

The development and delivery of the AI-enhanced BitHabit solution were made possible through a combination of public and private funding. Support from the European Commission, national funding from Business Finland, and Wellpro Impact Solutions Oy's own financing were crucial in bringing this innovative solution to life. The investment in this project is expected to yield significant returns, both financially and in terms of public health benefits. By enabling users to adopt healthier lifestyles, BitHabit contributes to reducing healthcare costs and improving overall well-being.