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Revolutionising Design Processes with Digital AR

Revolutionising Design Processes with Digital AR
Published at 24 January 2025 | Spain

General details

EDIHs involved

Customer

EDIH logo
Customer type: SME
Customer size: Medium (50-249)

Services provided
Test before invest
Technologies
Virtual Reality
Sectors
Textiles

Challenges

Tolsan is a company specialised in high-quality, precision-engineered cutting tools and industrial components. As a manufacturer of awnings, wooden pergolas, mobile roofs, etc., and with a strong emphasis on innovation and excellence, Tolsan provides a wide range of products designed to meet the rigorous demands of various industries. Their commitment to advanced technology and customer satisfaction positions them as a leading player in the global market for cutting solutions.

The customer lacked an advanced configurator for designing their final product, relying instead on a basic tool that serves only a subset of their product range. This basic configurator is primarily intended for production purposes, without any commercial functionality, and does not provide visualisations of the configured product. This limitation complicates the process of designing the final product efficiently and effectively.

Then, the main challenge is to develop a system that allows crafting virtually any product within the possibilities of the customer, for both production and commercial purposes, with the corresponding visualisation of it. Additionally, the customer has requested the integration of automatic three-dimensional scenario generation, which would place the product in a virtual environment and showcase it using augmented reality.

Solutions

3D scenario with the 3D model of the product

First of all, regarding the investment rationale, from the very beginning the customer was aware of the possibility of improving the sales process for attracting more market share. This is precisely the reason for the investment in this digitalisation case.

The solution proposed by i4CAMHUB, addresses every stage of a customer's product's commercial development, combining automated processes with supervised oversight, from initial product definition and configuration to creating a sales proposal.

Starting with the product definition, the process begins with the product configurator, a central component of the solution that calculates product properties based on a detailed web form. This form collects all necessary inputs and options to fully define the product.

Once the product design is complete, the configurator automatically generates a detailed three-dimensional model. This model is then placed into a virtual scenario that can be viewed using augmented reality. For example, when a user points their camera at a building facade, the system overlays the configured product onto the facade in real-time.

This augmented reality component of the system is mainly thought for the clients of the customer to check whether the product has been defined according to their needs in such a realistic manner. If adjustments are needed, clients can revise the initial inputs through the web form, and the process will start anew until the product design meets their needs.

Additionally, the system can automatically generate a sales proposal that incorporates details from the web form, graphical content from the 3D model, and information from the customer's ERP system. This proposal helps streamline the sales process and ensures that all client requirements are addressed.

Results and Benefits

The first result obtained from the project execution is an initial assessment report of the customer situation including several aspects: 

  • The initial diagnostic about the situation of the customer before the implementation of the demonstrator configuration system.

  • A development plan aiming to improve digital transformation capacities of the entity.

  • An evaluation for applying new technologies within the customer work methodology.

Secondly, the integration of every different old configurator for each kind of product offered by the customer in a single form, meaning a common interface that allows to define all the fundamental input data in a more centralised way. The benefit obtained from this result is the ability of defining different types of products in the same interface.

On the other hand, other result included in the system is a commercial product configurator with which the three-dimensional model of the product can be generated automatically and in real time. In this case, the benefit is the visualisation of the product in real time and virtually directly by the own client for improving the commercial labour.

Additionally, the automatic quotation component included in the configurator system is a considerable result of the project too, for creating automatically the offer proposal to the client, taking into account the information from the product configuration.

Furthermore, another result is the augmented reality creation module to show the three-dimensional model of the configured product.

Finally, the corresponding training to the customer employees for using the system properly and effectively by means of a user manual file and system description file.

Perceived social/economic impact

Firstly, thanks to the three-dimensional visualisation of the product, the system minimises the mistakes or other non-conformities for any further clients in the technical configuration of product to be sold.

On the other hand, integrating all stages of the product's commercial development significantly reduces the time required for each phase. While the initial product configuration and potential iterations may still require manual input (as was previously done without the system, but less efficiently), the remaining tasks are fully automated. This automation not only streamlines the process but also reduces the time spent on repetitive tasks. As a result, the costs associated with the technical design of the product are also lowered, thanks to the increased efficiency and reduced need for manual intervention.

The augmented reality-based component for showing the configured product to different clients allows improving the customer experience, facilitating the product refinement in a more precise and efficent manner than the traditional corrections and suggestions pipeline.

The system's automatic quotation feature is another major advantage, as it seamlessly connects the product's technical details, dimensions, and properties with their corresponding costs in the customer's ERP system. This automation not only saves time but also reduces the risk of errors by ensuring accurate, real-time calculations.

Additionally, the use of augmented reality greatly enhances the company's image. Although AR is an established technology, its integration into the product configuration process provides a modern, innovative experience for clients, offering them a more immersive and realistic product visualisation. This, in turn, positions the company ahead of competitors, showcasing both their technical sophistication and commitment to leveraging cutting-edge technology. As a result, the company gains a competitive edge and solidifies its standing as a leader in the market.

Measurable data

At this stage, we cannot provide tangible metrics because the impact of the solution requires more time to materialise. Although the system is fully developed, measurable outcomes like revenue growth or efficiency improvements depend on broader adoption and operational integration, which will become clearer in the near future.

Future measurements: revenue growth or increased conversion rates Future metrics such as revenue growth or higher conversion rates offer a clearer picture of business success. Data-driven strategies can boost conversions and optimize operations, leading to long-term profitability and sustainable growth.

DMA score and results - Stage 0

The company has a digital maturity level of 57%, indicating a moderately advanced stage in its digital transformation. While it effectively uses mainstream technologies, there's potential for growth in areas such as AI adoption, advanced training for personnel, and sustainability practices. The company has strong data management, but could enhance its digital strategies to improve competitiveness and resilience. Investing in advanced digital solutions and environmentally friendly technologies would help the company stay competitive and sustainable.

Lessons learned

Developing augmented reality applications comes with key lessons. Precise calibration of three-dimensional models with the real environment is crucial, requiring careful adjustments to ensure accurate alignment. Efficient resource management is also essential to prevent heavy performance issues, optimising memory usage and reducing load times.

Integration between systems demands custom solutions to ensure smooth data transmission, with a focus on well-defined APIs and fast real-time responses. Finally, accurate tracking and positioning of virtual objects within the physical world is vital, relying on reliable techniques for precise placement.

In short, the main lessons involve accurate calibration, resource optimisation, smooth system integration, and precise tracking for successful augmented reality projects.

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