The European Digital Innovation Hubs Network invites innovators across Europe to participate in the Future of Work Challenge 50plus, an EU-wide competition designed to harness artificial intelligence (AI) and digital technologies to improve working conditions and opportunities for professionals aged 50 and above.
People aged 50 and older bring invaluable leadership skills, experience and a strong sense of responsibility to Europe’s workforce. However, this generation faces increasing challenges in the job market. To ensure Europe’s economic recovery and social inclusivity, workplaces must become fairer, more efficient and more humane, especially for mature professionals.
What is the challenge about?
The 50plus Challenge is calling for practical ideas, digital solutions and best practices to transform workplaces and improve job opportunities specifically for those over 50. It seeks scalable working models powered by AI and other digital tools, providing greater innovation, workplace satisfaction and lasting impact.
Submissions can include:
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practical ideas for new forms of work tailored to people aged 50+;
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digital platforms or tools for matching, training or further education;
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successful practices from across the EU that can inspire others.
How to participate
Submit your innovative idea via the dedicated Challenge landing page.
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Submission phase: July–31 August 2025 (with possibility of extension)
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Award ceremony: October 2025
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Scope: EU-wide, through the EDIH Network
Why join?
Participating in the Future of Work Challenge 50plus allows you to:
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gain visibility within a Europe-wide initiative promoting innovation, diversity and social sustainability;
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establish yourself or your organisation as a thought leader in the future-of-work field;
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share your expertise and inspire meaningful change in the workplace;
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potentially participate as a jury member or deliver a keynote speech at the closing event.
Take action today!
Help build a more inclusive, innovative and sustainable working environment for Europe’s 50+ professionals.
Submit your ideas here.
Follow the EDIH Network on social media for updates and announcements about the challenge.
Details
- Publication date
- 23 July 2025