Introduction to AI in the Tourism Industry

This tourism management course provides an introduction to artificial intelligence, and discusses how it will affect the tourism industry.

The course explores AI applications such as generative AI in the tourism industry. It provides a broad understanding of how AI and machine learning work, and reflects on the latest trends and developments, including real-life AI use cases. Key questions around AI ethics are also discussed, addressing the common and valid concerns that come with these new technologies.

What you will learn

By the end of the course, you‘ll be able to...

• Understand what AI is, use cases, and how it is transforming our lives
• Explore and understand how AI can be applied in the tourism industry
• Describe issues and ethical concerns surrounding AI
• Demonstrate a basic understanding and knowledge of AI components such as identified theories of machine learning
• Explore basic machine learning methods, such as neural networks, clustering methods, and classification methods

Course owner: Luleå University of Technology

To access the course, click: Introduction to Artificial Intelligence in the Tourism Industry