DIHBAI-TUR

Being islands, the region of the Balearic Islands faces important challenges when it comes to digitalisation. DIHBAI-TUR was born with the objective of being an umbrella for all actors representing the Balearic Islands’ digital and innovation ecosystem, and therefore it is the only DIH in the region. DIHBAI-TUR will use tourism, as the main industry, to leverage other industrial sectors, with a special focus on Agrifood, in their digital transformation process while becoming a reference model in Artificial Intelligence applied to tourism. Addressed mainly to SMEs, DIHBAI-TUR offers a sound catalogue of services that combines training, networking, test before invest and access to funding actions. DIHBAI-TUR has already promoted the creation of a specific network of DIHs for islands (iSLANDIHS). It is part of the most important DIH networks, and it is working to create a DIH network specialising in tourism. All these networks, the contacts made, and our experience will contribute to the EDIH. As a very active DIH, DIHBAI-TUR will contribute and participate in the activities foreseen by the DTA, reinforcing the role of Europe as a worldwide leader in tourism thanks to digitalisation and therefore help to accelerate tourism’s recovery. Train for trainers activities will be an important tool to transfer knowledge to the territory of the Balearic Islands through a sound ecosystem that will be managed under the umbrella of DIHBAI-TUR. DIHBAI-TUR presents a solid workplan based on five interrelated Work packages aimed to offer dedicated and focused services to SMEs and public bodies with the final objective of increasing the number of companies our DIH provides services to, improving their digital maturity and, therefore, their competitiveness and productivity, as well as offering services that go from the most basic digital requirements to the most advances ones, combining the knowledge and expertise of all the entities that are part of the DIHBAI-TUR Consortium.